The 21st century will be an era of great development of the health industry. To provide people with healthy life solutions, this is the biggest business opportunity of the big health industry.

Today, most people agree that medicine will be the gold industry of the 21st century. If we compare the whole health industry to an iceberg in the sea, then the medicine business that cures diseases and saves lives is just the tip of the iceberg floating on the sea, while the health care business that cures diseases is even larger than the part submerged under the water. Although many domestic pharmaceutical enterprises have not found a real breakthrough road, but most have begun to reflect on, seeking transformation.

Undoubtedly, the health industry is the core industry of the 21st century economy and the catalyst for other industries to break through the dilemma. Just as the Internet has had a huge impact on industries. Countries like Japan have made big health a priority for investment, and if the U.S. is riding the software boom, who can deny Japan's ambition to ride the big health boom? With the deciphering of the human genome, leading technology is not necessarily the big winner in the future, the first application to take advantage of the opportunity, and use is the Japanese are best at, its biggest advantage is fast, low cost, lucrative.

Paul, a famous American economist. Paul Zane Pilzer, in his book The New Wellness Revolution, predicts that the wellness industry will become the global "fifth wave of wealth" after the IT industry, with the annual value of the wellness industry in the United States reaching $1 trillion in the next few years. In China, the scale of the health industry is also growing. According to the data of the National Bureau of Statistics, from January to October 2007, the total output value of the national pharmaceutical manufacturing industry alone reached 507.338 billion yuan, an increase of 25.87% in the same period. Investors also make no secret of their concern and preference for the health industry. In 2007, a series of tens of millions of dollars or even hundreds of millions of dollars of investment, such as Jiamei Oral, Kyushu Tong Group, Blue Charm Medical, are clear evidence. In the first 11 months of 2007, biotech/pharmaceutical venture capital and private equity investments alone reached $935 million, according to ZeroResearch.

From the perspective of health consumption demand and service delivery mode, the health industry can be divided into two categories: medical and non-medical sexual health services, and four basic industrial groups are formed, namely: the medical industry with medical service institutions as the main body; The pharmaceutical industry which is dominated by the production and marketing of drugs, medical devices and other medical consumables; Traditional health care products industry with health food and health products as the main body; The health management service industry mainly focuses on personalized health testing and evaluation, consulting services, conditioning and rehabilitation, and security and promotion. For consumers, the medical industry and pharmaceutical industry are mostly passive consumption, focusing on treatment; The health management service industry is active consumption, focusing on prevention; The health products industry is somewhere in between.

On the morning of March 12, 2010, Zhang Zhaofeng, Deputy Director of the Department of Biomedicine of the Department of Social Development of the Ministry of Science and Technology, introduced the ideas and measures of the Ministry of Science and Technology to promote the innovation and development of the "Big health" industry at the symposium on "Big Health" industry development held in Binhai High-tech Zone, Tianjin. The "big health" industry covers a wide range of fields, including pharmaceutical products, biological products, cosmetics, health (functional) food, green food, equipment and all other health-related products, etc. The health industry is directly related to people's life and health, and the big health industry is the core industry in the 21st century. The Ministry of Science and Technology proposes to develop the "big health" industry. To actively establish a major health industry base, encourage and support innovation and scientific and technological progress in the major health industry.

Pharmaceutical sales enterprises gather great health

As a response to the medical reform policy and the basis for future development, the industry has never stopped the exploration of large health pharmacies.

Insiders believe that with the improvement of people's living standards, more and more people have shifted from treatment to disease prevention, with prevention and health care as the first priority. The new pharmacies are not only selling drugs, but also creating a concept of great health. In terms of the positioning of "serving consumers' health", pharmacies help people learn to choose health products according to their own conditions by popularizing health care knowledge. Not only the daily necessities on the counter of the drugstore, but also the drugstore into a convenient supermarket, health supermarket. This combination of department stores will be more competitive than drugstores that only deal in drugs. This method of combining drugstores with supermarkets is the most ideal way for drugstores to develop, which can solve the dilemma faced by drugstores and enable them to embark on a benign development track.

Industry experts stress that due to different business concepts and models, pharmacies need to choose the combination of big health products or main items according to their own advantages and resources. At the same time, with the deepening of management, many pharmacies also began to refine the big health products.

Today, however, when the once hot price war has calmed down, "horse racing" is no longer regarded as a symbol of corporate competence; When many drug retail enterprises encountered multiple pressures such as policy and market, and expected to find a new way to prosper, "health" was once again put on the desk of many drugstore bosses. They are rubbing their hands, hoping to win a bright future for themselves through Big Health.

The vision is good, but what about the reality? With the increasing competition, many pharmacies, especially some of the original large drug supermarkets, have expanded their product lines from disease treatment to disease prevention, health care and regimen, skin care and beauty by virtue of their area advantages, and their services have also expanded from simple pharmaceutical services to many health-related services, such as opening sub-health testing centers, pregnancy and baby centers, beauty and body centers, etc. Some people in the industry believe that this kind of "big health" mode of operation will become a drug store to break through the bottleneck. Recently, "Big health" has become a hot topic in the media and the industry, with a trend of "one-sided optimism".

These perplexities are also the problems that each latecomer must face, but the solutions will also appear in the continuous exploration and practice.

Medical and physical examination institutions will develop a large health management model

District management: district management of government → sub-district offices → community, enterprises → workers, hospitals → patients.

Hierarchical management: non-professional personnel (old, young, students), on-the-job workers, experts led by hierarchical management.

Classification management: clinical medicine, chronic disease control, public health, disease prevention, occupational disease prevention and classification management.

Itemized management: treatment, prevention, education, medical insurance, service, management, scientific research and other items itemized management.

With its tertiary hospital as the technical core, it covers other related community medical institutions. Centralize administration and business support within an enterprise-centric service framework.

The formation of the general health management model has its special background. At the same time, promoting the relevant services of the general health management model has made contributions to the construction of the management model, and all parties have gained benefits from it.